Posted: 24 May 2016
Marketing is an exceptionally popular choice of career, and why wouldn’t it be? Marketers are the people that tell us ‘just do it’, ‘it’s good to talk’ and ‘because you’re worth it’. It’s all about branding, press launches and getting to know the customer. What’s not to like?
It’s important to remember that as well as all the glitz and glamour there’s a culture of hard work driving the marketing industry today. A survey conducted by Censuswide for Workfront found that marketers are the most career-driven of all working professionals. So dedicated are they to their jobs, that many find it hard to switch off at the end of the working day. Nearly half (48%) of marketers claim to check work emails at the weekend. The reasons for this out-of-hours work activity includes wanting to get ahead of work, having too much work, wanting to be continually available to clients, and workplace culture and expectations. Suffice to say, compared to other non-marketing professionals, many marketers are suffering from digital overload.
So, the evidence suggests marketers are working long hours, but at least they can relax when they are on annual leave. At least, you’d like to think so. Our 2015 Annual Leave in Marketing research revealed however, that 29% of marketing candidates were too busy to take all their annual leave in the previous year. Among those who did manage to get away from the office: 82% checked work emails; 73% replied to work emails; 52% sent or replied to work texts; 41% answered work calls; and 36% made work calls. Hopefully they managed to fit in some of the more traditional holiday activities alongside all that work because that doesn’t sound like the greatest of holidays.
The issue of work-life balance is something that dominates much of the employment landscape these days. Flexible working has become less of a nice-to-have among employees and more of a must-have. More and more staff expect to be able to work on their own terms, but flexible working within a marketing context often remains in the nice-to-have category. Our 2015 Flexible Working in Marketing research revealed that 62% of marketers believe the pressure to be seen at work is the main barrier to flexible working in their organisation, while the attitude held by senior managers was ranked second with 54%.
So what are the skills and attributes candidates need to strive in this fast-paced industry? Here are four to get you started:
Be agile: You need the ability to adapt as new trends emerge, as well as being able to evolve with the changing faces of your customers.
Be bold: Don’t be afraid to challenge what is set out before you. Be daring and try not to be fearful of making mistakes – it’s these errors that have the power to turn you into something better than you were before.
Be collaborative: We’ve all heard the saying: there’s no ‘I’ in team. And that’s just as true in marketing as in any other industry. It’s impossible to be an expert in every single marketing field from social to SEO, research and beyond. As marketing becomes more complex, you need to be able to work as a team and draw on each of your colleagues’ specialisms.
Be customer focused: Customers are at the heart of everything a marketer does. You need the ability to build long-lasting relationships to deliver an effective and relevant marketing strategy.
As a marketing professional, you’ve probably got those skills nailed already, so why not take our character analysis test to get an even deeper insight into where your strengths might lie? Especially if you’re thinking about taking the next step on the career ladder this year…
And if you are thinking about moving on, don’t apply for anything until you’ve checked out our new Salary Guides. These, coupled with the tailored advice from our team, can help you find the perfect role – and compensation – for you. After all, you’re worth it!