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ABC of marketing news - week ending March 3rd 2017

Posted: 6 Mar 2017

ABC of marketing news

 

Allianz partnered with Formula E in a sponsorship agreement, which will see the financial services company take on the naming rights to the eVillage entertainment areas at each race event.

 

AOL announced a global partnership with mobile data exchange firm Adsquare, which will leverage data to improve targeting in 12 markets.

 

Blue Dragon introduced a new brand and packaging range, which features a more vibrant design to reflect the strong flavours of its sauces and foods.

 

Dame Natalie Massenet, founder of the Net-A-Porter Group and chairman of the British Fashion Council, will join the board of directors of the Farfetch Group, a rival online luxury fashion platform launched in 2008.

 

Deliveroo launched its first ever TV campaign to coincide with it opening up in its 100th town and city.

 

Disney broke one of its last taboos by screening an ‘exclusively gay moment’ during a live action reproduction of Beauty and the Beast.

 

Dyson is to expand its UK operations dramatically with the opening of a new 517 acre research and development campus in the Cotswolds.

 

Edelman UK has brought Swedish creative agency Deportivo in-house to strengthen its creative capabilities.

 

Hello Fresh unveiled its first physical retail experience, going from clicks to bricks in order to target hungry London commuters.

 

HP has appointed PHD to handle its global digital media business.

 

Ideas4Ordsall is working with design, digital and brand agency Cuckoo to support local organisations and individuals to develop their own ideas for cultural activities.

 

 

Instagram rolled out full screen ads on Stories globally.

 

KLM introduced emoji-led directions to its Messenger chatbot.

 

 

Lego climbed up the ranks of the annual Consumer Superbrands listing for the third year running, second only to British Airways which has retained the number one slot for four consecutive years.

 

LeoVegas ad on the Daily Mirror website banned by advertising watchdog for misleading £1500 ‘loophole’ claim.

 

Lorde, the New Zealand born singer-songwriter, takes a back seat for a teaser trailer hinting at the looming release of some new music.

 

 

M&S have been crowned ‘top brand’ among women in Britain ahead of revamped marketing strategy.

 

Nokia was one of the stars at Mobile World Congress when it announced it is bringing back it’s retro 3310 phone equipped with an updated version of the classic Snake game. 

 

O2 turned its attention to live experiences in a campaign that reminds people it’s not just a mobile network.

 

 

Pizza Hut have branched out in to the fashion world with their latest innovation, ‘Pizza Hut Pie Tops’ 

 

Swedish women’s football team replaced their shirt names with empowering messages of equality.

 

Stella Artois has revealed that its partnership with Water.org nearly 3 years ago has succeeded in making its brand ‘more culturally relevant’ among millennials. 

 

The Advertising Standards Authority banned a menu promotion from health food cafe and online retailer Juice Garden for implying that one of its products prevented, treated or cured disease.

 

The Design Business Association unveiled its new website, following a major refresh by design agency Spring.

 

Unilever launched premium Pure Leaf tea brand.

 

Waterstones opened three new un-branded stores. 

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