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ABC of marketing news - week ending March 17th 2017

Posted: 20 Mar 2017

ABC of marketing news

 

Adobe confirmed it is testing virtual reality ads but deemed augmented reality ads more valuable to marketers.

 

Bauer Media’s Kiss teamed up with Power Rangers for Power Mixers campaign.

 

eBay recruited an in-house advertising sales team.

 

Eurosport and NowThis partnered up to drive Olympics mobile strategy.

 

Gillette gave 5-a-side players the chance to star in its Sky Sports football ads.

 

Hailo rebranded as MyTaxi after merger with Daimler Group app.

 

Hellmann’s introduced new brand identity and positioning aiming to look more ‘authentic and natural’.

 

Kia renewed its sponsorship of the Ladies’ Professional Golf Association.

 

Posterscope debuted its Dynamic Scheduling service, offering its clients access to programmatic ad serving across all digital out-of-home campaigns.

 

Quorn introduced a new packaging design and brand identity to broaden the appeal of its brand.

 

Rimmel London collaborated with Cara Delevingne and Nadia Rose to create a music video campaign.

 

 

Royal Albert launched their first global influencer campaign featuring Miranda Kerr with the help of creative agency Cult LDN.

 

The BBC extended its broadcast agreement with the Masters

 

Vice Media appointed Vizeum to handle all UK media planning and buying, excluding digital.

 

Walkers created a special edition Leicester City packaging for vital Champions League match.

 

WhatsApp reintroduced its text status feature after user criticism.

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