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ABC of marketing news - week ending March 10th 2017

Posted: 13 Mar 2017

ABC of marketing news

 

Bank of Scotland appointed Anomaly as its creative agency.

 

Black Cow vodka had an ad banned by the Advertising Standards Authority in which Carl Rice reprised his role from the 1989 Milk Board ad Accrington Stanley.

 

Champneys health spa appointed Zest The Agency to manage its PR account and help reach a younger audience.

 

Coca-Cola's latest spot in its 'Taste the Feeling' campaign sees a mother, sister and brother all hoping to impress a handsome pool boy as the brand looks to celebrate inclusion and diversity.

 

Copywriter Oli Frost and art director Josephine Shedden of a London-based creative agency look to reduce the number of smokers out there to mark No Smoking Day.

 

 

Costa Coffee launched a new social marketing campaign using Snap Inc’s wearable camera glasses to give fans a teaser of the product before it launches in the UK.

 

Fox kickstarted the marketing campaign for the return of Marvel’s fourth-wall-breaking anti-hero Deadpool with the hope it will generate similar levels of buzz.

 

 

Guinness appointed R/GA London as its digital agency of record for the global brand team.

 

Jaguar have been slapped with an ASA ban for encouraging 'unsafe' driving in Guardian advertorial.

 

Malala, Ellen DeGeneres and Issa Rae starred in YouTube’s International Women’s Day video.

 

 

Manchester United partnered with leading lesbian, gay, bisexual and transgender charity Stonewall to help address a lack of diversity regarding sexuality and gender identity in football.

 

Mash PR was appointed on a retained basis to promote Equality Capital.

 

Media Agency Group unveiled a visual rebrand, including a new website and updated logo, to support the agency’s recent growth.

 

Net-A-Porter were embarrassed as an image calling for slimming alteration got uploaded and noticed.

 

Nike announced a hijab for female Muslim athletes as it turned its attention to Islamic clothing market.

 

One Black Bear was appointed as lead creative agency by Nuneaton-based Triton Showers, following a three-way pitch.

 

Ornua, the makers of brands such as Pilgrims Choice and Kerrygold, appointed Above+Beyond as its lead creative agency having parted ways with Karmarama earlier this year.

 

Robinsons Fruit Shoot wants to help children discover their passions with 'It’s My Thing' campaign.

 

 

Snapchat celebrated Rosa Parks, Marie Curie and Frida Kahlo with global International Women's Day Lenses.

 

Spotify acquired audio recognition company Sonalytic for deeper song personalisation

 

The FF Group UK appointed the7stars, to oversee its media planning and buying account, and will begin working immediately.

 

The IPA celebrated 100 years of British ads by putting modern twist on classic spots.

 

The Jubilee Red reimagined the design of Absolut Vodka bottles to reflect both the aesthetic and messaging of prominent politicians.

 

The Women's Equality Party parted ways with Cheil and appointed Now as its long-term creative agency.

 

TK Maxx and Homesense partnered to create the 'Lolgorithm' as part of Comic Relief's 'Make Your Laugh Matter' initiative.

 

Tough Mudder appointed ESPN’s TV rights division to handle the international distribution of its broadcast video rights, as the competitive event series continues its global growth.

 

VisitScotland embraced the virtual reality craze by developing a VR app that allows prospective tourists to have a gander at 26 leading attractions from around the country without having to leave their own front door.

 

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