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ABC of marketing news - week ending January 6th 2016

Posted: 9 Jan 2017

ABC of marketing news

 

Adidas agreed partnerships with two Chinese sports stars for a new campaign intended to pave the way for a major retail expansion in the region.

 

B&G Foods reimagined its famous Jolly Green Giant character in a new series of humorous ads promoting its line of convenient healthier foods.

 

 

Bristol taxi firm CityFox was cleared of any wrongdoing after the Advertising Standards Authority deemed a ‘sexist’ leaflet campaign to be ‘non-offensive’.

 

BT Group brought aboard independent digital agency AnalogFolk to handle its digital content, following a competitive pitch process.

 

Bupa UK is underpinning a new 'For Living' positioning with a joyful TV push.

 

 

Cadbury Creme Egg kicked off a £4m creative campaign with a ‘Hunting Season’ spot.

 

 

Clean Eating Alice, the lifestyle and wellness influencer, is taking social to the London underground with a new campaign to promote her latest book.

 

DiGiorno released a pizza anthem, which is prominently featured on its website as Our Song.

 

 

Helen Skelton joined fitness guru Lucy Mecklenburgh and chef Simon Rimmer to lead a £1m British Lion Eggs marketing effort.

 

HPS Group marked their 40th anniversary with the acquisition of research specialist MM-Eye.

 

HSBC UK, with the help of J. Walter Thompson London, is underlining its technological advances in a new multi-channel campaign.

 

 

ITV, the new home of singing competition the Voice UK, initiated a DOOH campaign to promote the move and the rebooted format's new judge and host stable.

 

James Corden and Confused.com re-joined forces for their latest campaign.

 

Kellogg's have ended a 5-year Corn Flakes marketing hiatus with a £10m campaign.

 

 

Lidl set out to cement its ascendancy in the UK supermarket sector with a New Year campaign outlining its pledge to be ‘Big On Quality, Lidl On Price’.

 

Maltesers marked World Braille Day with a London billboard as it continues inclusive disability campaign.

 

Morrisons’ launched a Price Crunch campaign.

 

Nike signed Jason Day to strengthen its footing in post-equipment golf era.

 

 

Peta took over a London tube station as part of its Veganuary push.

 

Quorn’s longstanding relationship with Mo Farah drew to an end as the food brand launched its latest campaign fronted by athletes Adam Peaty and Kate Richardson-Walsh.

 

Samsung empathizes with New Year’s resolution gym-goers in funny Gear Fit2 campaign.

 

 

Sky and Warner Bros. Pictures joined forces to bring none other than Lego Batman on board to promote Sky’s new Broadband Tech Team.

 

Snapchat extended its Moat partnership to prove effectiveness of video ads to UK advertisers.

 

Specsavers is harking back to the timeless, French style of films such as Jean de Florette for its latest 'Should've' campaign.

 

Standard Chartered handed its global media account to Carat.

 

The Advertising Standards Authority grounded ‘misleading’ Ryanair and LastMinute.com ads.

 

The British Army will launched its new national recruitment campaign, developed in partnership with Karmarama and Capita.

 

 

The UK government is readying a campaign to promote Britain in a post-Brexit Europe with the help of Harry Potter and Sherlock Holmes.

 

uSwitch introduced a motivational coach character for its latest campaign encouraging more people to switch their energy and broadband supplier.

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