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ABC of marketing news - week ending April 7th 2017

Posted: 10 Apr 2017

 

Argos launched its first ad campaign since the Sainsbury's takeover.

 

BrewDog received a cash investment from a US private equity firm of $100m that could aid global expansion for the brewery and pub chain.

 

Center Parcs appointed Y&R London as its new creative agency.

 

Deliveroo introduced a controversial new Creme Egg pizza for Easter.

 

Dreams appointed M&C Saatchi to revamp the brand as an expert on all things sleep related rather than just a bed specialist.

 

Facebook announced plans to release a free version of its Workplace product.

 

Google followed Facebook and introduced further fact-checking features to combat fake news.

 

GrubHub partnered with Tinder to tap into the food-related dating preferences and practices of singles.

 

MTV eliminated male and female categories from its annual MTV Movie Awards switching to gender neutral groupings.

 

Nivea took down a Facebook post that was accused of spreading white nationalist rhetoric.

 

Rory McIlroy agreed to a 10 year extension of his partnership with Nike.

 

Samsung’s proposal to use facial recognition in its Galaxy S8 smartphone raised concerns that the world may not be ready for the futuristic tool.

 

Space & Time Media were appointed by Parkinson’s UK to support and promote the charity’s annual Parkinson’s Awareness Week.

 

The BBC launched a creative partnership with the UK's four arts councils.

 

The England and Wales Cricket Board confirmed that New Balance will be its new kit sponsor, replacing Adidas.

 

Twitter revealed plans to roll out a speedier and lighter version of its main website in a bid to draw more traffic from regions with unreliable mobile data networks.

 

Under Armour created a digital campaign using the hashtag #IMPRETTY, focussing on women, their careers and their craft.

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